A decade ago, Donald Trump descended the golden escalator at Trump Tower in New York City and ignited a political movement that has reshaped American politics. In a memorable turn of phrase, Trump promised supporters of his 2016 presidential campaign that “we are going to make our country great again.”

Since then, the Make America Great Again movement has dominated the U.S. political conversation, reshaped the Republican Party and become a lucrative brand adorning hats, T-shirts and bumper stickers.

When asked what MAGA means to him, Trump, in a 2017 interview with The Washington Post said, “To me, it meant jobs. It meant industry, and meant military strength. It meant taking care of our veterans. It meant so much.”

But Democratic leaders have a different interpretation of the slogan.

Former President Bill Clinton in 2016 said of MAGA: “That message where ‘I’ll give you America great again’ is if you’re a white Southerner, you know exactly what it means, don’t you? What it means is ‘I’ll give you an economy you had 50 years ago, and I’ll move you back up on the social totem pole and other people down.”

While MAGA is ubiquitous, little is known about what it means to the American public. Ten years on, what do Americans think when they hear or read this phrase?

Based on the analysis of Americans’ explanations of what “Make America Great Again” means to them, we found evidence suggesting that the public’s views of MAGA........

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