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Unpacking Bad Bunny’s Superbowl show – an alternative joyful vision for America

5 1
10.02.2026

Puerto Rican singer Bad Bunny (Benito Antonio Martínez Ocasio) made history this weekend as the first Superbowl halftime headliner to sing only in Spanish – that too at a moment when the United States is facing a hostile anti-immigration climate.

The show’s message of love and togetherness has reverberated across countries and cultures. It is also chock-full of symbolism and messaging that represents an alternative America to the one taking shape under Donald Trump.

The performance took place in a noticeably Puerto Rican setting. Fresh coconuts and piragua (snow cone) carts led the way to domino players and boxers (Puerto Rico is the world’s largest contributor of boxing champions per capita).

Bad Bunny opens with the viral hit Tití me preguntó (Tití asked me). He walks through a crew wearing costumes typical of Puerto Rican peasants, with traditional straw pava hats and string ropes for belts.

This sugarcane field set is a nod to an important aspect of Caribbean history, wherein sugarcane plantations represent a shared history of slavery. At the same time, they signify an immediate link to land, hard work, national identity, and Puerto Rico’s agricultural roots.

The nation’s sugarcane industry was aggressively changed under Operation Bootstrap, a series of economic projects pushed by the US federal government from around 1947. This encouraged the establishment of factories, and private and foreign investment, to the detriment of........

© The Conversation