In an era where digital marketing, social media, and content marketing take centre stage, Nahaz Basheer took a different path to ensure his yogust-based products reached customers – distributing sample packs in malls – all by himself.

In the early stages of his entrepreneurial journey, Nahaz took it upon himself to promote his products by personally distributing free samples in public spaces. By using this grassroots-level marketing approach, he aimed to build consumers’ trust and raise awareness about his unique products.

Born and raised in a business-oriented family in Kerala, Nahaz learned the nuances of trade from his family’s tissue manufacturing business. In his early twenties, he secured a well-paying job in Qatar, but he quit to start something of his own.

Considering his background, Nahaz often encountered relatives who disapproved of his marketing efforts, as it was not expected of someone with his background.

Initially, his decision to start a yoghurt business received little encouragement from his family, who preferred the stability and predictability of conventional employment. “Except my mother, none understood my entrepreneurial endeavours,” he recalls.

Unfazed by his family’s initial disapproval, Nahaz remained resolute in his commitment. He understood the significance of staying true to his vision and was dedicated to making his business a success with a focus on introducing high-quality yoghurt to the Indian market.

Little did anyone know that this perseverance would soon earn him a place at the tables of some of India’s most elite, including the Ambani family weddings and opulent five-star........

© The Better India