Marigolds, those bright orange and yellow blooms that light up our festivals, weddings, and temples, are more than just decorations. In one small town in West Bengal, they sparked a full-blown entrepreneurial journey.

For Arup Kumar Ghosh, growing up in the flower-rich town of Kolaghat, West Bengal, marigolds were not just beautiful flowers. They became a source of inspiration and opportunity for the farmer-turned-entrepreneur. With patience and hard work, Arup turned his early curiosity into a stable marigold farming business that now brings in around Rs 50 lakh every month.

So, how did he do it? And more importantly, can you do it too?

Here are a few steps Arup followed that might just inspire your own farming dream.

1. Know your market first with humble beginnings!

Arup did not jump into farming right away. After dropping out of college, he spent time working in Hyderabad’s Gudimalkapur Flower Market.

“My job involved assisting in the sale of flowers like marigold strings and tube roses,” he says. “During my time there, I learnt that flowers from Kolaghat were being sent to Hyderabad’s flower market. This made me realise that I could return to my hometown and start my venture in this growing industry,” he adds.

Before jumping into farming, Arup began by trading flowers. It was the perfect way to........

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