When Jalandhar first laid eyes on the Desert Rose, he saw something no one else did. A plant full of potential, beauty, and hope. While others dismissed it as too exotic, too delicate, or a weak business idea, he saw beauty and a profitable future. Decades later, that single spark of belief has blossomed into a flourishing business, earning him up to Rs 60 lakh a year, proving that sometimes, all it takes is one plant and patience to change your life.

Based in Eesanam Kuppam, a small village in Tamil Nadu’s Thiruvallur district, Jalandhar has been growing plants for over 40 years. But it was not until he discovered Adenium obesum, better known as the Desert Rose, that his fortunes began to change. He started his Desert Rose journey in 1986, collecting his first plants from Mumbai before travelling........

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