Couple Built Rs 6 Cr Gut-Friendly Wellness Brand Using Ingredients Sourced from Local Farmers
“Managing polycystic ovary syndrome, (PCOS) isn’t about quick fixes or taking something to cover up the symptoms. It’s about a root-cause approach, one should understand the deeper issues at play and make informed and knowledge-based decisions,” says Vibha Harish, a 30-year-old entrepreneur.
When Vibha Harish was diagnosed with PCOS in 2016, she found herself navigating a healthcare system that offered only short-term fixes. Frustrated with superficial solutions, she turned to plant-based remedies — a decision that not only transformed her health but also laid the foundation for ‘Cosmix’, a wellness brand that’s redefining clean nutrition in India.
Built with her husband, Soorya Jagadish, the company champions long-term health through gut-friendly, additive-free, plant-based protein supplements. But their commitment doesn’t stop at health — from sourcing herbs directly from Indian farmers to packaging their products in glass jars with fully biodegradable scoops, Cosmix is proving that wellness and sustainability can go hand in hand.
Advertisement“I was looking for something that would help me recover in the long term, not just an instant remedy that could positively affect my health further,” she tells The Better India.
Today, Vibha and her husband, Soorya Jagadish, have built a Rs six crore business out of plant-based protein supplements, all while embracing eco-friendly packaging solutions
Vibha’s journey with PCOS wasn’t just about finding a solution for herself, she also wanted to help others who faced similar health challenges. I wanted to create something that was accessible and natural for anyone struggling with the hormonal disorder,” she says.
AdvertisementThe idea behind Cosmix: Long-term solutions for health problems
She was determined to build a line of products that could offer long-term health benefits while addressing the deeper causes of ailments like PCOS. With the support of her husband, Soorya, who was working in the Indian Navy, they set their sights on creating a business that combined their passion for natural wellness with the growing demand for clean and plant-based products.
In December 2019, after years of research and experimentation, Cosmix was born. “When we first started, protein wasn’t even part of our product range, and today, it’s our biggest seller,” says Soorya. “We began with very pure remedies aimed at improving digestion, sleep, stress, immunity, and more. Our core idea was to make products using herbs that are already available in most kitchens, like jeera (cumin), ginger, and ashwagandha (Indian Ginseng), which are known for their specific health benefits.”
Vibha adds, “We didn’t want to complicate things. We focused on extracting and formulating these everyday ingredients in a way that would deliver the highest potency and best results for our customers. The uniqueness of our products was that we didn’t use any emulsifiers or bulking agents to make them taste better. We wanted to offer raw ingredients that would directly support people’s health concerns. Of course, these products weren’t exactly tasty in the beginning, but people understood that they were making a health-conscious choice, and that’s when our business started to gain momentum.”
AdvertisementDr Ramakiran, Bachelor of Ayurvedic Medicine and Surgery, Doctor of Medicine (Ayurveda), Post Graduate Certificate in Kidney Sciences, states, “The plant-based protein supplements contain no unnecessary additives, and what sets them apart........
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