“Traditional board games are not just pastimes; they are living threads of our culture, bringing families together and reviving heritage most joyously,” reflects Tanushri S N, founder of Roll the Dice.

What became ‘Roll The Dice’ began as a longing for the familiar and has grown into a profitable, eco-friendly family business, earning approximately Rs 2 lakh per month and touching over 10,000 families across India. 

This is the story of how Tanushri S N and Shashishekhar S reimagined their lives and touched many others through handcrafted games.

Tanushri and Shashishekhar are not your typical entrepreneurs. Both began their professional lives entrenched in the fast-paced world of software engineering before their shared vision led them down a different path, one rooted in culture, craftsmanship, and community.

Tanushri S N, in her mid-forties, holds a master’s degree in computer software engineering from BITS Pilani and a bachelor’s in electronics and communication from University BDT College of Engineering (UBDT), Davanagere. 

She worked at Global Edge Software and Logica, two established IT firms, before taking a career break. In 2014, she ventured into handmade jewellery, but the idea of reviving traditional Indian games had been simmering since 2014 - 15. It was only in 2019 that she pivoted her focus entirely towards this dream.

Her husband, Shashishekhar S, holds a bachelor’s in electrical engineering from the University of Mysuru. For over a decade, he ran a services company in Mysuru before moving to Bengaluru to work at Cisco and a few startups. 

After quitting Cisco in 2020, he returned to Mysuru, joined another startup briefly, but it was only in 2023 that he joined Tanushri full-time at Roll the Dice. Since then, they have worked hand in hand to grow their venture.

Their motivation was both personal and cultural. “We saw our children increasingly glued to screens,” says Tanushri. “We wanted to offer them something more meaningful, something that connects them to their roots and brings the family together. Traditional Indian games felt like the perfect medium, a fuse of fun, heritage, and togetherness.”

Shashishekhar tells The Better India, “We both come from tech backgrounds, but we yearned for a more practical way to make a difference. The idea of reviving traditional games struck a chord. More than building a business, it was about preserving culture and promoting community.”

Their path began as a modest endeavour, with a handful of game sets, and has developed into an impactful........

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