This article is in partnership with the Ministry of Road Transport & Highways, Government of India

In 2023, road crashes in India claimed a staggering 1.73 lakh lives and left 4.63 lakh people injured, with a total of 4,80,583 accidents reported. 

This marks a 2.6% percent increase in fatalities compared to 2022, underscoring the urgent need for action.

To put it into perspective, this translates to 474 lives lost every single day—a sobering reminder of the ongoing road safety crisis.

The Sadak Suraksha Abhiyan (Road Safety Campaign), a national initiative spearheaded by the Ministry of Road Transport & Highways, Government of India, aims to address this grim reality. More than just a public awareness campaign, it represents a concerted, collective effort to instil safer driving practices across India. The initiative encourages citizens to actively participate in building a culture of road safety, but it also recognises that the responsibility does not lie solely on the shoulders of individuals.

The government is taking comprehensive measures to ensure safer roads and enforcing pollution control mechanisms to digitise transport services for greater efficiency. The goal is to create a robust, interconnected system where road safety is integrated at every stage — from vehicle maintenance and road design to driver training and the enforcement of regulations. This holistic approach ensures that road safety isn’t just a legal obligation, but a shared commitment to saving lives and safeguarding the future of our........

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