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‘I Tried a Recipe for Fun’: Now, This Pune Man’s Multi-Lakh Bakery Brings Global Breads to India

48 0
13.02.2025

For Pune resident Jay Panchpor (27), a passport has a dual meaning — one is a stamped palm-sized official documentation; the other is bread. He sees both as gateways into new worlds. Five years ago, the biomedical engineer had a very different plan charted out for life — one that did not involve an oven and a chef’s hat but instead a master’s degree from Georgia Tech University, Atlanta.

How did the latter segue into the former? Fate.

Today, Jay’s CrustWorthy Gourmet Breads — a venture that is unboxing the spectrum of bread from across cultures — belies its identity as a startup. It is also, Jay says, a commitment to culinary heritage. With a turnover of Rs 24 lakh, the business is set to infuse the baking space in India with gourmet breads that go beyond being flaky treats; they are also emblematic of history.

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‘I came across a random bread recipe’

Most residents of Pune have had the same morning ritual for the last four years; they make a stop at a certain parking slot in the Navi Peth area of the city — the CrustWorthy Gourmet Breads address. They strongly believe that the recipe for a happy morning is a cup of tea and some flaky, buttered bread. The fact that they have not just the buns but a smorgasbord of options — sourdoughs, Korean cream cheese buns, bagels, babkas, pretzels — to choose from adds to the fun.

Korean cream cheese buns (L) and German stollen (R), which is a bread version of a classic plum cake

As Jay hustles to meet the requirements of the morning grind, he recalls the road that led him here, to The Better India. The lockdown played a big role. “While I had always been a foodie, I had never considered a career in this space. One day, during the lockdown, while browsing on my phone, I came across a bread recipe.” His inner critic laughed. “I had no experience of baking. I didn’t even know what yeast looked like.” On a whim, Jay decided to try out the........

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