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The WNBA’s next game changer is in Boston

3 0
10.09.2025

Momentum matters in sports. Under Commissioner Cathy Engelbert’s leadership, the WNBA is growing at a pace few leagues have ever matched — soaring attendance, record merchandise sales and a landmark media rights deal that begins in 2026. The league has momentum, and momentum is meant to be built upon.

The WNBA board of governors now has an extraordinary opportunity to do just that: approve the Connecticut Sun’s proposed move to Boston. This isn’t just a change of address. It’s a chance to capitalize on the league’s historic growth and deliver its next game-changing moment.

Boston is consistently rated among America’s top pro sports cities and is the largest media market in the U.S. without a WNBA team. Its culture is rich with winning — from the Celtics and Bruins to the Patriots and Red Sox — and now women’s sports are ascending. The Boston Fleet (PWHL) is thriving, and Boston Legacy FC, beginning play in the NWSL in 2026, underscores the demand for........

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