Have you noticed promoters on some infomercials and TV ads deliver their dialogue in a setting where a loud background environment is created to permit them to YELL on camera?

“I am traveling the country to tell you about …” the announcer screams as big trucks zoom past in the background.

“I am at this construction site to show you …” the promoter yells to overcome the cacophony of a construction operation, echoing with jackhammers and drills.

Since commercials are taped in a pre-staged environment, these settings are manipulated to make it seem that the announcer needs to yell to be heard.

Many advertisers use this practice for one reason: When promoting by yelling, sales go up. If yelling didn’t work, they wouldn’t do it.

Some consumers eagerly buy when influenced by a sales pitch filled with energy, passion and excitement, regardless of whether the product or service is of use or offers them value.

Yes, many humans are that stupid.

Has a pair of the religious faithful knocked on your door with a faith-based message? Have any of these folks tried to convince you that “the sky is blue” or that “the moon is round?” I dare say no.

People knock on your door to advocate for what is not obvious or to offer a premise that is........

© Santa Clarita Valley Signal