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Talarico floods Texas airwaves in U.S. Senate race as Paxton, GOP stay quiet

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Talarico floods Texas airwaves in U.S. Senate race as Paxton, GOP stay quiet

The Democrat has had TV nearly to himself, outspending his Republican rival more than 200-to-1 on advertising

Published August 22, 2026 6:00AM (EDT)

This article originally appeared on The Texas Tribune.

WASHINGTON — With under nine weeks to go until early voting begins in Texas’ U.S. Senate race, both Ken Paxton and James Talarico have been campaigning around the state, meeting voters everywhere from restaurants to music halls as they’ve pitched their political visions.

But on television, Texans have only seen one of them.

Talarico, an Austin state representative, has spent over $25 million on advertising since the general election began in late May, according to ad tracking firm AdImpact — with nearly $10.7 million deployed on broadcast and an additional $8.4 million on streaming devices. (The rest has gone to a combination of cable, digital, radio and satellite.)

Texans turning on their TVs this summer have seen Talarico talk about the importance of loving God and neighbor in a spot featuring his grandfather. They’ve seen the Democrat lamenting high costs in a grocery store and while driving a truck, and heard about his record in a World Cup-themed Spanish language ad.

Over that same time period, the Paxton campaign has spent $119,000 — nearly all of it on digital advertising — meaning that Talarico has........

© Salon