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Meta pulled its new AI image tool from Instagram after users and Hollywood pushed back

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Meta pulled its new AI image tool from Instagram after users and Hollywood pushed back

The feature let users generate images referencing public Instagram accounts without notifying or getting consent from those account holders

NurPhoto / Getty Images

Meta $META removed a feature from its Muse Image AI tool on Instagram last Friday after users and Hollywood industry groups objected to the way it handled consent, the company said.

Rolled out Tuesday alongside a broader suite of AI tools, the feature worked by allowing users to reference public Instagram accounts in their prompts, pulling photos from those accounts into newly generated images. Rather than requiring users to actively agree to participate, the feature enrolled all public........

© Quartz