One of the biggest platforms for Gen Z and millennials is TikTok. It’s so popular that even my mother, who is in her 90s and doesn’t own a smartphone, has heard of it—which gives TikTok the credibility it deserves.

In the early days, TikTok was simple: short videos and fun lip-sync/dance skits. Nowadays, TikTok has become messier, more relatable, and closer to our lived experience—and those accounts attract the masses. Not surprising, really. As much as we love our filters and our facial fillers, we still want to be seen, known, and understood.

TikTok has become a space where people share parts of their lives that were once kept behind closed doors. The hashtag #NoShameInTheGame reflects a movement to normalize tough conversations and empower personal choice, showing that many topics—including fertility—are no longer taboo.

#TTC (Trying to Conceive) has racked up millions of views, taking fertility struggles out of doctors’ offices directly into mainstream 60-second clip videos. These posts aren’t just about venting; they inform with science and build community.

Short videos lend nicely to an overwhelmed brain. They tap into our limited attention spans and our desire to gather information quickly, while viral algorithms connect us to billions of others like us. TikTok’s mix of authenticity, relatable narratives, and algorithm-driven reach makes it especially powerful for topics like TTC. It transforms private struggles into public conversations. The impact? TikTok—no matter the subject area—replaces isolation with a collective story, filling in the gap of silence with reminders that we’re not alone.

Influencers and celebrities who post—and even respond to comments— create the feeling of genuine connection, something very different from simply watching them on TV or in the movies.

Videos on #TTCtok range from funny to candid. At their best, they normalize how we feel, offering a kind of relief we can return to again and again—a catalog of true experiences that affirms we’re not crazy.

The psychological impact of hearing someone talk about things you’ve........

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