From Fear to Optimism: How Health Messaging Has Evolved
We live in an age in which videos are a dominant communication medium. This has roots in the emergence of broadcast TV many decades ago, but has surged as a result of advances of digital technology.
As a university professor I have made use of videos that convey information on topics related to the psychology of health. These include health-related behavior, stress and emotion, chronic pain, and obesity, among others. Over the years, I have acquired a collection of these.
I thought I would share some of them here. Some of them are entertaining; you may learn something from them, and readers who teach psychology may find a use for them in their course materials.
Many persuasive techniques later examined in systematic research were first employed by corporate advertisers. Take a look at this TV ad from the 1960s:
The ad attempts to create a need by conveying the idea that the viewer is missing out on a source of pleasure if they are not smoking the advertised brand of cigarettes. It also addresses a possible barrier to its use, the expectation of a harsh, unpleasant taste, by promising that this will not occur. All this is done explicitly through the words of the narrator. Implicitly, through what has been referred to as peripheral © Psychology Today





















Toi Staff
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