A recent study published in the Journal of Macromarketing found that people who practice voluntary simplicity, deliberately consuming less and relying more on their own skills, report higher levels of both happiness and life purpose.

After analyzing a sample of New Zealand consumers, the study found that those who opted for simpler lives reported greater happiness and a stronger sense of purpose. Notice here the usage of the word “simple” instead of “easy” or “convenient.”

This tells us the opposite story from what’s being peddled to us today. Well-being might only take root in a lack of comfort, through the deliberate act of making space for what matters. But here’s the problem: we live in a culture that sells ease as the highest good. Faster shipping, one-click purchases and all such digital shortcuts are serving the same end of smoothening the harsh edges of daily life.

The study, therefore, comes bearing a warning for our AI-powered lives: the more convenient our lives become, the less content many of us actually feel. The good news is, it also comes bearing solutions, suggesting that the route to happiness may lie not in streamlining everything, but in consciously choosing a little inconvenience.

This isn’t about austerity or giving everything up.........

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