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Online sports gambling has skyrocketed among Gen Z young adults, with the largest increase in men.

Increases in online betting are due to the use of smartphones, micro-betting, social media, and advertising.

Research indicates that online sports gamblers are at higher risk of gambling disorder.

There are measures betters can use to set limits on their betting and control impulsive behavior.

Co-Author: Charles Spenser Egnatz

“You’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know when to run….” —Kenny Rogers, The Gambler

Online sports betting is skyrocketing. And the population at greatest risk for use, misuse, and possible future gambling addiction is Gen Z youth, ages 18-29. The 2026 NCAA men's basketball tournament is estimated to handle $3.3-4 billion dollars in wagering. While many young adults have been betting online for years, the ability to bet continuously and in the moment has escalated with the advent of many new sports betting apps.

The increase in online sports gambling is likely due to:

Smartphone betting, with instant access anywhere, anytime

Micro-bets and live betting—the ability to bet on each play or possession

Integration with social media: Influencers post bets, share their “best bets," and brag about their winnings

Advertising during games, including celebrities promoting betting

Peer influence—many young people are encouraging others to jump in

All of this adds to the promotion and pressure to........

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