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Hajj, Umrah, and the Soft Power of Saudi Arabia

32 0
27.05.2026

In the hills and valleys around Mecca, there is a yearly occurrence that has no counterpart in human experience. Millions of people who follow Islam from around the world, like Indonesia, Nigeria, Pakistan, Morocco, Bosnia, and Brazil, go to the same place to pray. They all wear an ihram, a simple white cloth, symbolising equality and purity. Hajj is a part of Islam; it is one of the five pillars. In Islam, hajj is obligatory once in a lifetime for Muslims who are physically and financially able to perform. Mecca is a special city for Muslims. At the heart of this gathering is the Kingdom, the custodian of the Holy Land, which oversees the logistics, infrastructure, security, and organisation. It was officially adopted by King Fahd in 1986 and has been carried out with great sincerity by every Saudi monarch since. This role is simultaneously a religious honour, a civilisational duty, and a living link between the Kingdom and the almost two billion Muslims who see Mecca as the centre of their faith.

The relationship between the Hajj and Saudi Arabia’s standing in the international Muslim community cannot be reduced to geography or administrative skill. It is based on a deep sense of stewardship, the belief that one of the greatest duties a Muslim state can accomplish is to serve God’s guests, as pilgrims are historically referred to in Islamic culture. Knowing how Saudi Arabia fulfils this obligation and the implications for the global Ummah as a whole reveals something genuinely significant about the structure of Islamic unity, the breadth of religious diplomacy, and the role that pilgrimage has played in uniting the world’s most diverse religious community over the course of fourteen centuries.

Khadim al-Haramayn al-Sharifayn, or Servant of the Two Holy Mosques, is not just a title; it is a philosophy. The deliberate use of the word “servant” instead of “ruler” or “guardian” was theologically charged. It presents the Saudi rulers as the custodians of Mecca and Medina, accountable to God and all Muslims everywhere for the maintenance and accessibility of the holy sites, rather than their owners. As the USC Center on Public Diplomacy observed, the two holy cities confer upon Saudi Arabia a form of influence that no military expenditure or economic investment could replicate. It is a legitimacy that comes from being close to the sacred, not from power; it comes from being the location where all Muslims go to pray and, if God permits, travel in person. The Saudi government has often described its custodianship as a trust (amanah) from God and the Muslim community, a duty that necessitates ongoing enhancements to the standard and accessibility of the pilgrimage experience for every believer who visits the sacred place.

The practical dimensions of hosting Hajj and Umrah are staggering by any measure. Approximately two to three million pilgrims perform Hajj annually, while Umrah, the voluntary lesser pilgrimage that can be performed at any time of year, attracted nearly seventeen million visitors in 2025 alone, already surpassing Saudi Arabia’s Vision 2030 interim target ahead of schedule. One of the brilliant construction projects in the world is the Grand Mosque in Mecca. It is being expanded to fit over two million people at a time. Saudi Arabia has gotten better over the years at handling crowds. They have built the Haramain High-Speed Railway. It connects Mecca, Medina, and Jeddah. This railway has changed how pilgrims travel between the two cities. The Nusuk app helps pilgrims plan their Hajj journey: they can register, plan, and manage things. The app uses intelligence to manage crowds. The country also put in place systems to keep people healthy during COVID-19. The goal is to make sure each visitor is comfortable, safe, and able to focus on their journey to Mecca and Medina. The railway and Nusuk app are examples of how Saudi........

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