Building a Safer, Sustainable and Globally Competitive Food Industry

As Pakistan joins the global community in marking World Standards Day 2025 under the theme “Shared Vision for a Better World”, the message resonates deeply with the country’s formal packaged food industry.

For an industry that serves millions daily, standards are not just ticking the box, rather, they are the foundation of consumer trust, safety, and competitiveness in an increasingly globalized market.

This year’s focus on SDG 17—Partnerships for the Goals—resonates deeply with our mission to foster collaboration across industry, government, and international bodies to build a resilient and sustainable food sector.

The Pakistan Association of Food Industries (PAFI) represents the country’s leading packaged food manufacturers, and we are at the intersection of this collaboration, working to harmonize national food standards with global best practices.

Pakistan’s packaged food industry is one of the country’s fastest-growing sectors, contributes an estimated Rs. 1.5 trillion, or nearly 27% to value-added production and employing 16% of the industrial workforce. This growth is fueled by rising urbanization, evolving consumer preferences, and increasing........

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