Vimeo CEO Philip Moyer (left) spoke onstage with Fortune’s Kristin Stoller (right) at SXSW in Austin, Texas on March 11. Heidi Jackman/Vimeo

When filmmakers, artists and creative professionals think about how A.I. intersects with their profession, they often imagine a world stripped of creativity. But that’s not a world Vimeo is working towards. The video platform known for its ad-free interface and focus on video quality has turned down numerous lucrative A.I. training deals, said CEO Philip Moyer.

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