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Toi Staff
Tarik Cyril Amar
Maryam Aldossari
Rachel Marsden
Belen Fernandez
Kersten Knipp
Omar Suleiman
Sabine Kinkartz
Gideon Levy
Apple TV+ Chief Unpacks Costly Content Strategy with ‘Severence’ Director
Eddy Cue, Apple’s senior vice president of services, speaking at SXSW on March 9, 2025. Eric Charbonneau/Apple TV via Getty Images
Quality over quantity has long been the mantra of Apple (AAPL) TV , which provides a fraction of the programming offered by its rivals despite pouring billions into its content. Eddy Cue, Apple’s head of services who oversees the streaming effort, knows this strategy is a bit of gamble.
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