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Apple TV Chief Eddy Cue Brings His Formula 1 Passion to Streaming and Apps

Apple services chief Eddy Cue is leading a sweeping effort to bring Formula 1 deeper into the company’s apps and U.S. sports culture.

Eddy Cue oversees businesses like Apple TV, Apple Music and Apple Podcasts as one of Apple’s top executives. But as a child growing up in Miami, Cue had a different passion: Formula 1 racing. Cue first fell in love with the sport after reading about it in a magazine at a local library and has kept a foothold in the F1 world ever since, serving as a Ferrari board member for more than a decade.

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Now, Cue is combining that lifelong interest with his role at Apple through a sweeping effort to expand Formula 1’s presence........

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