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The Hamptons Season and the New Economics of Being in the Right Room

A.I. is making communication cheaper than ever, but it is also increasing the value of something technology can't replicate: being in the right room when trust is built and consequential business decisions are made.

Every July, a familiar migration begins. Investors head to Sun Valley. Founders and executives fill the Hamptons. Private dinners replace Zoom calls. Packed conference schedules spill into beach walks, tennis matches and backyard conversations. At the same moment artificial intelligence is generating vast amounts of emails, marketing messages and content that can communicate and transact with audiences anywhere, the world’s most influential business leaders are still choosing to be in the same places at the same time.

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As technology exponentially increases the volume of communication generated and received, physical proximity has become more, not less, economically valuable. The easier it becomes to exchange information digitally, the more valuable it becomes to share the experiences that technology still can’t reproduce: earning trust, building conviction and developing the relationships that underpin consequential decisions. The scarcity is access. 

For years, we assumed technology would steadily replace business........

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