Keiko Shop will open on the ground floor of Castle Quarter on July 12.

Blind boxes have been a trend in Asia for several years and are now taking off in the UK, with people posting social media content showing their reactions as they unbox figures and plush toys.

Austin Pannell owns the new shop (Image: Austin Pannell) Customers purchase a box from a particular range of toys or figures, without knowing which item in the collection they are going to get.

Keiko Shop

© Norwich Evening News