As Norwich switched on its festive lights on Thursday, Jarrolds joined in the celebrations with its own Christmas illuminations.

A large neon hand has appeared on the front of the London Street shop, which links back to the theme of this year’s festive window displays - 'Jarrolds, the home of handpicked Christmas gifting'.

The lights show a big hand 'handpicking' a gift (Image: Supplied)

Design and production of the installation began months ago, with the creation dreamt up by Jarrolds’ head visual merchandiser, Julie Blanch.

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© Norwich Evening News