MINISO has opened on the ground floor of the city shopping centre, and swarms of people gathered to watch the ribbon being cut at 12pm on Friday.

The brand is a pop culture retailer that has stores in more than 100 countries and regions.

The ribbon was cut outside the store at 12pm on Friday (Image: Denise Bradley) The store stocks a mix of fun and bright collectable products from cuddly plush toys from brands like Hello Kitty and Friends to beauty products, snacks and other lifestyle pieces.

The queue for the newest branch stretched from........

© Norwich Evening News