New Delhi: Kia India’s Sr. Vice President and National Head Marketing & Sales, Hardeep Sing Brar addressed the TV9 Network’s ‘What India Thinks Today Global Summit 2025’ on Saturday and talked about how in the product cycle of new technology, how much of the product development goes into what the market demands and how much the manufacturer wants to push as new tech to the consumers.

Addressing the summit, Hardeep Singh Brar said, “I think it happened both ways. I think sometimes you need to find the latent demand in the consumers, what they may not have thought of but what you think will work for them, right? And simultaneously, you know, you’re working on certain technologies. For example, if you look at EVs, I think EVs is lot driven by the government push.”

Hardeep Singh Brar also talked........

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