Nielsen bets big on digital ads with $2.15 billion DoubleVerify acquisition

Nielsen has agreed to acquire digital advertising verification company DoubleVerify for about $2.15 billion in cash. The deal will take DoubleVerify private and expand Nielsen’s presence in digital ad measurement and verification.

New Delhi: Nielsen has agreed to acquire advertising verification company DoubleVerify in an all-cash deal valued at about $2.15 billion. Under the agreement announced on Friday, August 7, DoubleVerify shareholders will receive $13.60 for each share they own.

The offer represents a 30 per cent premium to DoubleVerify’s average share price over the 60 trading days ending August 5. The transaction has been approved by the boards of both companies and is expected to close by the first quarter of 2027, subject to shareholder and regulatory approvals.

What does the Nielsen-DoubleVerify deal involve?

Nielsen is best known for audience measurement and media data, including tracking viewing across television, streaming and other platforms.

DoubleVerify works in digital advertising verification. Its technology checks whether online ads are being shown to real users,........

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