New Delhi: For the Indian middle class, the first 37 days of 2025 have brought unprecedented good news. It all began with the announcement of establishment of the 8th Pay Commission, followed by a historic tax cut for anyone earning up to 12.75 lakh annually.

And, now today, we have the central bank announce a repo rate cut bringing a cheer to loan borrowers, across categories. The rate cut has happened after about five years.

What does it all add up to? Ideally, fuel consumption, suffering a few roadblocks across categories. Given the digital phenomenon, India has over the recent years embraced impulse buying.

Now the latest e-comm advertisement campaigns tantalise you with an offer to own a luxury car in 10 minutes (for now just a test drive). But you never know tomorrow?

What is it that will experience a sudden spending splurge? Any guesses? Flowers! Indeed, love is in the air, and Indians across socio economic strata are out to spread the cheer, at least to mark the day, exactly a week away.

Living in a VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, a rose might possibly arrest the........

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