New Delhi: The Bundesliga has taken a major leap into the digital world by becoming the first European football league to enter Roblox. This groundbreaking move is part of the league’s winter campaign, aiming to connect with younger audiences through gaming and interactive experiences. By collaborating with Build a Rocket, a global gaming agency, the Bundesliga has created five unique activations that combine sport and gaming.

These activations include dynamic obstacle courses (obbies) and a free-kick simulator, providing fans with engaging ways to explore football virtually.

From 16 January 2025,........

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