New Delhi: YesMadam, an at-home beauty and wellness platform, has launched ‘Mission Bandhan,’ an initiative aimed at celebrating Raksha Bandhan with Indian soldiers stationed at BSF Camp, Jammu. As part of Mission Bandhan, women service professionals from YesMadam travelled to BSF Camp Jammu.

The team visited locations where rakhis rarely reach, tying rakhis on the wrists of soldiers and distributing sweets, thoughtfully created gift hampers and heartfelt messages of appreciation. According to participants, for many soldiers, it was the first time in years they had the opportunity to observe the festival.

One soldier said, ‘Aapne yaad dilaya ki hum bhi kisi ke bhai hain.’

Mayank Arya,........

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