Kolkata: Shoppers, marketers and policymakers are all eagerly looking forward to the impending festive and wedding season that is supposed to start in September and end in January. While marketers are looking forward to the surge in sales revenue which has eluded them in general for a few months, policymakers are watching how consumption drives GDP which they want to push up desperately and shoppers want to make the most of the benefits that festive shopping can generate.

This time the salaried class have some extra cash in their pocket, thanks to the income tax relief till Rs 12 lakh salary which has kicked in from April. Repo Rate cut by the RBI has also driven........

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