Kim Kardashian’s SKIMS to open first India stores in Delhi and Mumbai

Kim Kardashian’s shapewear and apparel brand SKIMS will enter India through an exclusive partnership with Reliance Brands. The first stores will open in Delhi and Mumbai, followed by a wider phased expansion across cities and online channels.

New Delhi: Kim Kardashian’s shapewear and apparel brand SKIMS is set to enter India through a partnership with Reliance Brands Limited. The first physical stores will open in Delhi and Mumbai, giving Indian shoppers direct access to the American label.

Reliance Brands will manage SKIMS across stores and digital channels in India. The launch will take place in phases, starting with the two major cities before expanding to more locations. SKIMS already has stores in London and Dubai, with Hong Kong and Seoul expected to........

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