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Beyond fast fashion: Rise of conscious luxury for men

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New Delhi: A new name in luxury menswear is here, and it’s redefining what it means to dress with purpose, grace, and timeless style. Appril, a premium menswear brand co-founded by entrepreneur Himanshu Yadav and Dr Amrutha Sasikumar, officially launches with a bold mission: to merge legacy with modernity, and elegance with eco-conscious design.

Appril is born of a deeply personal quest to fill a long-standing void in men’s fashion, where quality, sustainability, and refined aesthetics are often sacrificed at the altar of fast fashion. At its........

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