New Delhi: Indian legend Sachin Tendulkar started his new innings by stepping into the fashion and fitness world. The Master Blaster launched his own sportswear and athleisure brand named TEN x YOU. “Ten” refers to his famous jersey no. 10 in his playing days.

The master blaster himself launched the brand in Mumbai on Friday, October 10. Tendulkar is the co-founder of the brand, as Krthik Guurmurthy and Karan Arora are also the co-founders of the brand.

This is the brand for the young athletes and budding sportspersons. Tendulkar will be the face of the company, and he is likely to collaborate with cricket academies across India to provide sports gear to the young children. The TEN x YOU is the direct-to-customer........

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