MELODI is everywhere. On Instagram, on X, on TikTok, on Reddit, you name it. It’s slightly cringy. But it is also an undeniably thoroughly entertaining mash-up of sophomoric sentimentalism. And it never fails to go viral within moments of its two protagonists meeting. Or even glancing at each other, for that matter. So, what’s behind the MELODI meme fest?

Here’s a stab at the answer. Populists speak........

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