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Opinion | Built In Bharat, For World: What Zoho, Vembu Teach Us About Swadeshi & Atmanirbharta

13 1
04.10.2025

I recently spent a day in Tenkasi with Sridhar Vembu Ji, the maverick founder of Zoho. It was not a typical corporate visit; it felt like walking through a living manifesto. From his thoughtfully designed traditional home, where he served us a sumptuous farm-to-table lunch, to the water ponds he is helping create nearby, to the conversations about robotics and rural talent, the message was clear: greatness can be frugal, world-class can be local, and prosperity can be engineered from the ground up.

Zoho’s story is now part of Indian entrepreneurial lore: a global software leader built without leaning on the usual crutches — no hyper-marketing, no vanity blitz, no venture capital. In Tenkasi, global operations meet village life; intellectual property is created where rice paddies abound; and a world of software quietly rivals and beats global Big Tech.

It is fashionable to describe Zoho as “India’s Microsoft competitor." That misses the essence. Zoho is not merely a low-cost bundle of apps; it is an integrated work operating system—from CRM, finance, HR, and analytics to collaboration, email, service desks, low-code platforms, and developer tools—designed to let a small business run like a large one, and a large enterprise move with the agility of a startup. The breadth is astonishing; the coherence is the advantage. Each product learns from and talks to the others, with a relentless focus on value over noise.

Beyond the core suite, Zoho’s consumer-grade tools are earning serious buzz. The privacy-first messaging app Arattai has seen a surge in interest among users seeking a secure, Made-in-India alternative. Zoho Show has matured into a world-class presentation tool: elegant themes, live collaboration, and seamless........

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