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A lost California company brings jobs back from Mexico — to Texas

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For Californians, Toyota’s massive $3.6 billion expansion in Texas is a painful yet familiar case study in how state policy dictates economic destiny.

Historically, California was Toyota’s American home. The automaker established its first US foothold in Hollywood in 1957 and opened its national sales headquarters in Torrance in 1982.

Today, Texas serves as s major hub for Toyota’s American operations. This massive expansion is set to directly create 2,000 high-quality, permanent manufacturing jobs in San Antonio, doubling the factory’s current footprint by 2030.

Crucially, Texas’s competitive edge is changing the game for American manufacturing, proving that relocating to the state allows firms to successfully bring jobs back from Mexico.

A prime example is this new assembly line, which will move production of the popular Tacoma truck from Tijuana right back to the US. For patriotic Americans, seeing the iconic Tacoma stamped with a “Made in the USA” label again is a powerful reminder that the nation’s blue-collar workers can still outcompete foreign labor when operating under a pro-business economic framework.

This move repatriates vital supply chains, keeps American capital within the domestic economy, and ensures that the wealth generated by American consumers directly funds the households, communities and futures of American citizens.

The economic windfall for Texas extends far beyond the 2,000 direct hires. The “Texas Model” of low taxes and deregulation creates a massive economic multiplier effect, ensuring the state reaps rewards at every level.

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