Propaganda, Cognitive Warfare, and Europe’s Path to Self-Destruction
Media narratives, a superiority complex, and psychological battles are shaping Europe’s future. Europe’s self-image as a “garden” blinds it to global realities, while irrational narratives about war risk accelerating its own decline.
Propaganda has always been a weapon of war, but in today’s Europe, and especially Germany, it has reached new levels of sophistication. What once targeted foreign adversaries is now increasingly directed at domestic populations.
Supported by mainstream media, NATO strategies, and elite consensus, propaganda in Europe has become less about informing citizens and more about shaping their cognitive environment.
The German scholar Dr. Jonas Tögel calls this phenomenon “cognitive warfare,” a deliberate attempt to mold the thoughts, emotions, and even instincts of entire populations.
In this article, I intend to examine the current status of propaganda in Germany and Europe, its aims and self-destructive trajectory, NATO’s role in weaponizing cognition, and the cultural mindset that enables Europeans to view themselves as a “garden” surrounded by the “jungle.”
Drawing on the voices of Dr. Tögel, interviewer and scholar Pascal Lottaz from the Institute for Neutrality Studies at Kyoto University, and the German philosopher Hans-Georg Moeller, I explore where this propaganda is leading Europe and whether there is room for optimism.
The Present State of Propaganda in Germany and Europe
Dr. Jonas Tögel’s analysis shows that German media today is more propagandistic than at any point since the Cold War. In his study of Tagesschau, Germany’s most-watched evening news program, he found systematic framing: starting with seemingly neutral reporting, then subtly guiding viewers toward one-sided conclusions. Russian war crimes are emphasized, Ukrainian war crimes are ignored, and Russia’s demands are depicted as irrational, while Ukraine’s are legitimate.
This is not accidental. Tögel highlights that Germany spends over €100 million annually on “public relations,” a euphemism for state-funded propaganda. Intelligence services monitor narratives circulating in the media and deploy rapid countermeasures when alternative views gain traction.
NATO itself has established “centers of excellence” dedicated to narrative warfare, while European laws, such as the © New Eastern Outlook
