This past year, official social media accounts from the Department of Homeland Security, the White House, and other government agencies have adopted a distinct voice online. The posts look like memes, utilizing dramatic AI-generated art, general patriotic slogans, and cinematic language about “defending the homeland” and shaping America’s future.

But if you look closer, a pattern emerges.

Many of these phrases, images, and attached media aren’t just regular social media content. They repurpose language, symbolism, and cultural references with direct connections to neo-Nazi and white supremacist movements. It’s content that experts say is instantly recognizable to those who are in the white supremacist know, but can be largely invisible to everyone else.

So, let’s look at a couple of the more egregious examples that reveal this pattern.

There has been not one, but two posts from our government institutions that reuse a phrase ripped straight from William Gayley........

© Mother Jones