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“DEI is dead.”

At least that’s what the headlines scream.

I spent the last few weeks reading the public statements, leaked internal memos, and listed changes from the organizations that are reportedly rolling back their DEI programs — corporate giants like McDonald’s, Meta, and Amazon — and what I found was a mismatch. These corporations aren’t actually dismantling diversity, equity and inclusion initiatives outright. They’re doing something more disingenuous, using, instead, an old-fashioned corporate sleight of hand: rebranding.

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