Before Helena Rubinstein, before Elizabeth Arden and before Estee Lauder, there was “Madame Rachel.” What a fascinating story of rags to riches to … prison.

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There with you then. Here with you now. As a critical part of the community for over 245 years,The Gazette continues to deliver trusted English-language news and coverage on issues that matter. Subscribe now to receive:

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Sarah Rachel Russell was born in London’s poverty-stricken East End around 1815 and eked out a living by selling whatever she could get her hands on, from used clothes to potatoes and fried fish. Fortune began to smile on her when she realized that Victorian women were developing an appetite for improving their appearance in spite of the views of the Queen.

Queen Victoria, who ascended to the throne in 1837, was of the opinion that cosmetics were “impolite,” “deceptive” and only appropriate for actors and prostitutes. Many women disagreed, and Madame Rachel — having pilfered the name from French actress Mademoiselle Rachelle, who wowed audiences in London with her stage performances — was ready to pounce. She had made some money as a procuress for her friend David Belasco’s brothel, which allowed her to open an oriental-themed beauty boudoir where she catered to the vanity of her aristocratic clients.

“Beautiful For Ever” was the sign emblazoned above the door of 47 New Bond St. in London where Madame Rachel, bedecked in lavish robes and jewelry, greeted customers in her opulent premises. They........

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