MoneyFlex

By Alicia Tyler on September 11, 2025
Estimated reading time: 5 minutes

By Alicia Tyler on September 11, 2025
Estimated reading time: 5 minutes

Investing young pays off. Learn the saving tips and money habits Gen Z is using—and how to apply them to your own finances

When it comes to saving and investing, Canadians as a whole are struggling. A TD survey found that only 49% feel they’re saving enough for long-term goals, 45% lack confidence in their investment knowledge, and just 35% are contributing regularly to a savings account.

But there’s one bright spot: Gen Z is actually ahead of the pack. According to the survey, 68% of Canadians under 27 are investing consistently—making them the most proactive generation when it comes to money habits.

“I’m thrilled to see Gen Z taking the lead here,” says Pat Giles, Vice President of Saving and Investing Journey at TD. “They’ve had the benefit of growing up in an information-rich environment. Accessing information is second nature, and they can readily see first-hand examples on social media of how peers invest and how they budget.”

So what can young Canadians learn from the research—and what steps should you take if you want to build confidence and get your financial life on track?

While Gen Z is off to a solid start, the research shows a missed opportunity: many aren’t taking advantage of Canada’s most powerful savings vehicles.

“Only six in 10 eligible Canadian adults actually have a tax-free savings account (TFSA),” Giles says. “And when you zoom in on Gen Z, that goes down to 50%. That means........

© MoneySense