The campaign to boycott international companies that support Israel is ongoing, despite the ceasefire in Gaza. A boycott is painful and worries such companies, including Starbucks, KFC, Pizza Hut, McDonald’s and Carrefour.

The campaign also covers a boycott of Israeli goods around the world. A recent report by the Anholt-Ipsos Nation Brands Index (NBI), published by Israeli newspapers and websites, including Globes, indicated that Israeli exports are now in great danger due to the widespread global rejection of goods labelled “Made in Israel”. Discerning consumers and markets are, it seems, avoiding Israeli products.

This week, Starbucks CEO Brian Niccol acknowledged the impact of the boycott on the company’s profits and revenues around the world in a rare event during his visit to the UAE a few days ago. He urged an end to the boycott of the company, which has grown more determined during the Israeli genocide of the Palestinians in Gaza.

He added that the negative impact of the boycott was not limited to the MENA region; it also affected Starbucks’ sales in the US.

The Starbucks CEO did not stop there. He tried to distance his company from the allegation that it supports the occupation army, and denied categorically that it supported for Israel’s war in the Gaza Strip. “The boycott and the whole information cycle. It is........

© Middle East Monitor