The World Cup in the Age of Trumpian Transaction
No matter how intently we listen to FIFA President Gianni Infantino’s repetitive hymns extolling the “purity of the game” and its pristine detachment from politics, reality strikes back with a naked truth: football is no longer just a sport. It has morphed into a fierce breed of modern politics, serving simultaneously as an instrument of both soft and hard power. As the World Cup approaches, this reality takes on a more radical dimension. This time, the tournament unfolds within the domain of Donald Trump—a man who views the world strictly through a transactional prism, treating every political or ideological stance as a mere line item in a commercial contract, ripe for buying or selling.
When it comes to deep, self-defining concepts of nationhood, the press seldom hesitates to speak with a unified, resounding voice—a phenomenon that reflects genuine cultural resonance rather than mere media propaganda. This is precisely why the British press treats the England national team as a living expression of a unified England. As a collective, these athletes often appear far more representative of the public than British politicians, whom The Guardian once memorably likened to “rats fighting in a sack.”
Admittedly, football offers no ready-made solutions to deep-seated political crises or social malaise. Yet, the pitch remains the most vivid mirror of a nation. Politicians and pundits scrutinize players and their performances not for sheer technical prowess, but to decode the inner mechanics of society........
