Corporations are bidding for naming rights on Mumbai’s Metro stations and prefixing their names to them. I say, why stop there?

There is no reason why Mumbai’s iconic foods should be spared. Perhaps Vada Pav will soon be sold as JK Cements Vada Pav. Illustration by C Y Gopinath using AI

Somewhere in Mumbai there is a magical land called CMF By Nothing.

Somewhere in Mumbai there is a magical land called CMF By Nothing.

It may be an enchanted world, like the Land of Oz, though you will never find out. It is almost impossible to meet anyone who has been to CMF By Nothing. Perhaps you can get there through an invisible door between two platforms, Harry Potter style, but no one has found that either.

However, you can buy a ticket to CMF By Nothing, because it definitely has a station. To get there, you can start from a Metro station like Dahisar or Malad on the Yellow Line and buy a ticket to Andheri West. En route, suddenly, you will be in the land of CMF By Nothing.

Even on the platform of CMF By Nothing, you will not see anything magical. When you descend to ground level, you will find yourself, instead, in a historic place called Goregaon.

You will also note that Goregaon’s name has been changed to — CMF By Nothing Goregaon. Its new name is CMF By Nothing........

© Midday