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I woke up £344 worse off - welcome to Awful April

7 1
03.04.2025

1 April 2025, 14:01

By Will Guyatt, technology correspondent

LBC’s Will Guyatt says Awful April is real.

Yeah - I know I’m LBC’s tech guy, but I’m one of many scratching their heads and wondering how the hell Awful April is able to happen - even though I understand how it happens.

I hadn’t even considered the concept of Awful April until I found myself waiting to join Ian Payne on-air just after 6am on Tuesday, 1st April. He was talking about the fact EVERYTHING was set to go up in price. Before I’d even got on-air, I had calculated on the back of a water bill that I’d be at least £300 worse off on monthly bills, while simply attempting to stand still.

With a few more pre-breakfast calculations, I settled........

© LBC