7 May 2025, 14:56 | Updated: 8 May 2025, 15:44

By Neil Clifford

It’s easy to admire creativity.

We celebrate the brilliance of British design, the buzz of fashion week, the flair behind the campaigns that go viral. But behind the glamour, there’s a harder truth: the UK’s creative industry, worth £124 billion, still shuts out far too many.

Only 17% of creative workers come from working-class backgrounds. Most internships are unpaid. And for many talented young people, a creative career feels completely out of reach.

That’s why we launched the Business by Design Academy from the Kurt Geiger Kindness Foundation last year — a free seven-month AQA accredited programme for young people based in London. Its mission is to give young people the ladders they need to........

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