When it comes to online safety, parents and carers are children’s best source of guidance and support, and are often the first people they turn to when something goes wrong.

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In a digital world where harmful body shaming, rage bait, and misogynistic content can reach children within seconds, parents need practical support to feel confident managing what their children are seeing and experiencing online and help them have a positive relationship with screens.

That is why this week's announcement from the government, launching the ‘You Won’t Know until You Ask’ campaign alongside a national conversation on children’s digital wellbeing, is both right and timely. Empowering parents to talk to their children about their online lives is essential. Asking questions, listening without judgement and keeping communication open can make a real difference.

While parental guidance........

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