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Tourism and Tradition at Crossroads

17 6
yesterday

By Peer Mohammad Amir Qureshi

Nestled in the lap of the Himalayas, the legendary Sufi poet Amir Khusro once beautifully encapsulated Kashmir’s essence in his words: ”Gar firdous baraye zameen ast, hami astov hami ast”—“If there is a paradise on Earth, it is here, it is here.” But beneath its breathtaking beauty lies a land at a crossroads—where the allure of tourism clashes with the sanctity of tradition. This is the story of Kashmir, a land of contrasts, where the promise of progress meets the weight of preservation.

The breaking point came during Ramazan, when an ‘obscene’ fashion show was held in Gulmarg. Models from around the world walked the snow-covered ramp in ‘revealing’ attires, igniting a firestorm of criticism. As images and videos of the event cascaded across social media, the outcry grew deafening. Kashmiris, already grappling with the delicate dance between preserving their heritage and embracing economic progress, now find themselves united in fury. “Is this the price of tourism?” They ask, their voices trembling with indignation:“Are we to trade our identity for fleeting moments of entertainment?”

Kashmir is more than just a destination; it’s an emotion. Its cool, crisp air offers respite from the scorching heat of the plains, while its landscapes—ranging from lush meadows to rugged mountains—paint a picture so perfect it feels surreal. From the gondola rides in Gulmarg to the tranquil waters of Dal Lake, every corner of Kashmir whispers tales of wonder.

Adventurers flock to its trails, like the challenging trek to the Seven Great Lakes, while spiritual seekers embark on sacred pilgrimages to Amarnath and Vaishno Devi. The region’s archaeological gems, such as the ancient springs of Kokernag and Verinag, add layers of history to its natural charm. And let’s not forget the Mughal Gardens of Nishat and Shalimar, where terraced lawns, cascading fountains, and vibrant flowerbeds create a symphony of beauty. Nishat Bagh, the “Garden of Joy,” offers panoramic views of Dal Lake, while Shalimar Bagh, the “Abode of Love,” whispers tales of Mughal emperors and their romantic escapades.

But Kashmir isn’t just a playground for........

© Kashmir Observer